Sales Assistant – Part Time

Sales Assistant (Part-Time) – London

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Introduction

Are you passionate about fashion and looking for a part-time role where you can bring your personality to work every day? Superdry is seeking a Sales Assistant to join our London team. This position offers an exciting opportunity to engage with customers, represent a globally recognised brand, and grow within a creative and supportive environment.

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About Superdry

Superdry is a British clothing brand founded in 2003 and headquartered in Cheltenham, England. Known for its fusion of vintage Americana, Japanese-inspired graphics, and modern British style, the brand has built a global reputation for high-quality fashion with a contemporary edge. Superdry operates stores across Europe, Asia, and the Americas, with several prominent retail locations in London including Oxford Street and Westfield.

The company prides itself on authenticity, innovation, and sustainability. Superdry’s culture is informal yet focused, with a strong sense of community among staff. The mission is to inspire confidence through unique style while ensuring ethical production and supply chain transparency. Our London store teams are known for their friendly energy, product expertise, and ability to create a welcoming shopping experience for customers of all backgrounds.

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The Role & Responsibilities

As a Sales Assistant, you will be a key part of the in-store team, ensuring that every customer interaction reflects Superdry’s commitment to exceptional service and quality.

Customer Engagement

• Deliver Personalised Service
  Welcome customers with warmth and enthusiasm, offer to assist with selections, and build genuine connections that make visitors feel valued.

• Product Guidance
  Share knowledge about the brand, materials, fits, and seasonal trends to help customers make confident purchases.

• Promote New Arrivals and Offers
  Highlight current collections, promotional campaigns, or limited-edition drops in a way that feels conversational and helpful—not pushy.

In-Store Presentation

• Maintain Visual Standards
  Ensure displays are tidy and merchandise is beautifully presented in line with brand guidelines, using your eye for style to keep the sales floor appealing.

• Assist with Visual Merchandising Updates
  Help rearrange displays for new product launches or seasonal changes, contributing creatively to the overall store aesthetic.

Operations and Collaboration

• Handle Transactions Efficiently
  Operate the till system confidently to process cash and card payments, issue receipts, and manage returns or exchanges according to company policy.

• Replenish Stock
  Monitor product availability on the shop floor and restock from the backroom when needed, ensuring customers always see a full selection.

• Support Team Goals
  Work collaboratively with other staff and supervisors to meet daily sales targets and deliver a seamless experience during busy periods.

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Qualifications

• Retail Experience (Preferred but Not Essential)
  Previous work in fashion retail or customer service is valuable, but we also welcome candidates with the right attitude and willingness to learn.

• Strong Interpersonal Skills
  You should feel confident speaking with customers and colleagues, listening actively, and making people feel at ease.

• Numerical and Technological Skills
  Comfortable using point-of-sale systems and handling cash, as well as basic IT tasks such as checking inventory digitally.

• Interest in Fashion and Trends
  A personal passion for style helps you relate to customers and speak authentically about Superdry products.

• Flexible Availability
  Willingness to work evenings, weekends, and peak trading periods such as holiday seasons.

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Role Duties and Benefits

Key Duties

• Assist with inventory checks, deliveries, and tagging new products.

• Maintain high standards of cleanliness on the shop floor and fitting rooms.

• Actively engage in seasonal events, sales, and storewide promotions.

• Offer styling advice when requested and support customers in finding complete outfits.

Benefits

• Competitive hourly rate based on pro rata salary (£24,000–£25,000 per year).

• Staff discount on Superdry clothing and accessories.

• Training in customer service, merchandising, and product knowledge.

• Opportunities for advancement into supervisory or visual merchandising positions.

• A fun, inclusive work environment with regular team activities.

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What We’re Looking For

We are looking for someone who not only fits the job description but also brings a positive presence to the team.

• Friendly and Outgoing
  You enjoy meeting new people and have a naturally welcoming attitude.

• Team-Oriented
  You believe that a supportive team makes work more enjoyable and effective, and you’re willing to lend a hand wherever it’s needed.

• Adaptable
  You remain calm during rush periods and can adjust quickly when priorities change.

• Reliable and Honest
  Consistency and professionalism are important to you; you take responsibility for your tasks and meet commitments.

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Why Join Us?

Superdry offers more than just a job—it’s a place where you can express your individual style, gain valuable retail experience, and be part of a brand that stands for quality and creativity. Even in a part-time capacity, you’ll be involved in regular training sessions, given responsibility, and included in store decisions and feedback sessions.

Our London stores are fast-paced but supportive, with a vibrant mix of personalities and a strong team spirit. If you are exploring a future in fashion, customer service, or retail management, this role provides real-world experience with a globally recognised brand. We also value work-life balance and aim to schedule shifts that work around your personal needs whenever possible.

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Final Thoughts

This part-time Sales Assistant role at Superdry is ideal for someone who loves interacting with people, has a keen interest in fashion, and wants to be part of a friendly team. You’ll gain valuable experience in retail, build relationships with customers, and be part of a company that genuinely values creativity, ethical values, and personal development.

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Apply Now
Join Superdry in London and help us deliver a fantastic retail experience—one customer at a time.