Manager, Media Operations, TH, Canada

Manager, Media Operations, TH, Canada

• Company Website: https://www.rbi.com

• Company Name: Restaurant Brands International

• Location: Toronto, ON, Canada

• Postal Code: M5V 2T6

• Region: Ontario

• Company Office Local Address: 5200 Explorer Drive, Toronto, ON, Canada

• Contact Info: +1 416-362-5900

• Email Address: careers@rbi.com

• Country: Canada

• Job Type: Full-Time

• Job Average Salary Rate: CA$90,000 – 130,000 yearly

• Currency: CAD

Job description

Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.

Restaurant Brands International Inc. is one of the world’s largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world’s most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

The Manager, Media Operations (Martech) is responsible for overseeing the connection between our brand, agency partners, and Martech ecosystem to ensure media investments are measurable, data-driven, and aligned to business objectives. This role focuses on managing the relationship with our media agency of record, monitoring measurement and reporting, and ensuring seamless data integrations across platforms and teams.

This person will bring expertise in ad tech, martech, and marketing data management, with strong analytical skills and a solid understanding of programmatic media buying. They will play a critical role in maintaining the integrity of our marketing data warehouse, enabling insights, and strengthening collaboration between the brand, Martech, and the agency.

Roles and Responsibilities
• Lead media operations within Martech, driving integration across ad tech, data platforms, and marketing systems (e.g., AEP, Datorama, Databricks).
• Partner with internal teams and the media agency of record to plan, execute, and optimize programmatic and digital campaigns across platforms such as DV360, Snapchat, Campaign Manager, and other major media partners.
• Serve as the key owner of the marketing data warehouse, ensuring accurate, timely, and actionable data flow between brand teams, Martech, and agency partners.
• Develop clear KPIs and measurement frameworks to evaluate media effectiveness, ROI, and audience insights; manage dashboards and reporting pipelines using tools like Datorama and Databricks, Funnel.
• Ensure seamless data integrations across Martech stack (CDP, CRM, media platforms, analytics environments) to maximize the value of media performance data.
• Collaborate with cross-functional teams (MarComm, Martech, Loyalty, Analytics, Data Science, etc.) and external agencies to deliver unified, guest-centric media strategies.
• Provide leadership and education across the broader Marketing organization on Martech, ad tech, and data-driven media practices.
• Support testing and innovation in paid media, data strategies, and measurement frameworks.

Excerpt from the official job listing

See full job description from the company website.

Job Summary

Restaurant Brands International is hiring a Manager, Media Operations to lead media planning, execution, and performance analysis for marketing campaigns. This role oversees digital and traditional media workflows, coordinates cross-functional teams, and ensures campaigns are delivered efficiently while meeting strategic business objectives.

About Us

Restaurant Brands International is a global leader in quick-service restaurants, operating iconic brands such as Tim Hortons, Burger King, and Popeyes. We focus on innovation, operational excellence, and delivering exceptional customer experiences while fostering growth and development for our employees worldwide.

Culture and Work Environment

We cultivate a collaborative and results-oriented culture where creativity and accountability are valued. Employees enjoy a dynamic work environment, access to professional development programs, and opportunities to contribute to innovative campaigns impacting global brand visibility.

Why Work With Us

Join RBI to manage high-impact media operations within globally recognized brands. The role offers career growth, exposure to multi-channel marketing, and the opportunity to collaborate with industry professionals in a supportive and innovative environment.

Key Responsibilities

• Manage media campaign planning, execution, and optimization.

• Oversee digital and traditional media operations workflows.

• Coordinate with marketing, creative, and analytics teams.

• Monitor media budgets and ensure cost-effective execution.

• Analyze campaign performance and generate actionable insights.

• Ensure alignment of media strategy with business objectives.

Key Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.

• 5+ years of experience in media operations, planning, or marketing management.

• Strong project management and analytical skills.

• Knowledge of digital and traditional media platforms.

• Excellent communication and team collaboration abilities.

Benefits & Perks

• Competitive salary package (CA$90,000 – 130,000/year)

• Health, dental, and vision coverage

• Professional development and training programs

• Opportunities to work with globally recognized brands

• Collaborative and innovative team environment

Location Insights

Toronto offers a vibrant marketing and media ecosystem with access to diverse talent and creative resources. Working with RBI allows professionals to contribute to large-scale campaigns, gain industry exposure, and enhance leadership skills in media operations.

Category Details Job Title Manager, Media Operations Company Restaurant Brands International Location Toronto, ON, Canada Salary Range CA$90,000 – 130,000 yearly Job Type Full-Time Common 5 Interview Questions & Tips

Describe your experience managing multi-channel media campaigns. – Highlight measurable results.

How do you optimize media operations workflows? – Show process improvement examples.

Explain a time you managed media budgets effectively. – Provide quantifiable outcomes.

How do you coordinate cross-functional teams? – Emphasize communication and leadership.

What metrics do you use to evaluate media performance? – Discuss KPIs and reporting practices.

Market-Based Salary Overview and Analysis

Media operations managers in Toronto typically earn CA$85,000 – 135,000 annually, depending on experience, campaign scale, and industry exposure. Professionals with strong digital expertise and multi-channel management experience often earn at the higher end.

Disclaimer

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Join Restaurant Brands International as a Manager, Media Operations and lead impactful campaigns while developing your career in a global quick-service restaurant environment.

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