Content Strategy Specialist

Content Strategy Specialist

• Company Website: https://www.clio.com

• Company Name: Clio

• Location: Toronto, ON, Canada

• Postal Code: M5V 3C6

• Region: Ontario

• Company Office local Address: 250 Front Street West, Toronto, ON, Canada

• Contact info: +1 888-858-2546

• Email address: careers@clio.com

• Country: Canada

• Job Type: Full-Time

• Job Average Salary rate: CA$35 – 50 hourly (approx.)

• Currency: CAD

Job description

Clio is more than just a tech company–we are a global leader that is transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice.

Summary:

We’re seeking a Content Strategy Specialist to join our Content Marketing team in Vancouver, Calgary, or Toronto.

What your team does:

The CNE Content Team partners with teams across Clio—including Sales, Enablement, Partnerships, and Marketing—to lead content strategy, governance, and distribution. We ensure content is consistent, scalable, and aligned with business priorities, while optimizing how it’s planned, produced, and delivered. Through the website, email, direct mail, events, guides, reports, and ads, we communicate Clio’s value to prospects and customers at every stage of their journey.

Who you are:

The Content Strategy Specialist will be the operational hub of our content engine. You are a systematic, process-driven professional with a passion for bringing clarity and efficiency to a fast-paced content ecosystem. With 3-5 years of experience in content operations or a related field, you have a deep appreciation for content governance and understand how a well-oiled machine fuels business growth. You are a natural collaborator and communicator, skilled at working with various teams to ensure content is consistent, effective, and easily discoverable. You don’t just manage content; you build the systems that make it successful.

What you’ll work on:
• Lead Content Audits: Drive regular content audits to identify gaps, remove redundant or outdated content, and ensure our entire content library is accurate, on-brand, and effective.
• Drive Content Governance & Process: Develop, document, and socialize our content strategy processes. You will be the go-to expert for content creation, approval, and publishing workflows, ensuring everyone follows best practices.
• Manage Our Content Hub: In partnership with sales enablement and other key teams, you will configure and manage our digital asset management platform, ensuring it is the single source of truth for all employees.
• Enable Cross-Functional Teams: Work closely with product marketing, sales, customer support, and other teams to ensure they have the assets they need and understand how to use our content systems effectively.
• Implement and Standardize: Assist in the implementation of new content tools and technologies, ensuring seamless integration and adoption across the organization.

What you may have:
• 3-5 years of experience in a content operations, content marketing, or a similar role.
• A strong understanding of content lifecycle management, taxonomy, metadata, and governance best practices.
• Demonstrate a keen interest in improving your craft by using AI.
• Exceptional attention to detail with a keen eye for identifying process gaps and inconsistencies.
• Strong communication skills with the ability to clearly articulate processes and collaborate effectively with diverse stakeholders.

Serious bonus points if you have:
• Experience with project management tools (like Asana) and sales enablement/DAM platforms (like Seismic).
• Experience in a B2B SaaS environment.
• A passion for building efficient systems and improving processes.
• Experience with AI and machine learning applications in content strategy or operations, including building or implementing AI tools to enhance efficiency and scale.

What you will find here:

Compensation is one of the main components of Clio’s Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.

Some highlights of our Total Rewards program include:
• Competitive, equitable salary with top-tier health benefits, dental, and vision insurance
• Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, and Dublin) to be in office minimum 2 days per week on our Anchor Days.
• Flexible time off policy, with an encouraged 20 days off per year.
• $2000 annual counseling benefit
• RRSP matching and RESP contribution
• Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years

Excerpt from the official job listing

See full job description from the company website.

Job Summary

Clio is hiring a Content Strategy Specialist to craft impactful, data-driven content strategies that engage audiences and support business objectives. This role involves creating, optimizing, and managing content across digital platforms, enhancing brand visibility, and driving lead generation in the legal technology market.

About Us

Clio is the leading provider of cloud-based legal technology solutions, transforming how law firms operate and deliver services. We empower legal professionals with innovative tools that streamline workflows, enhance client experiences, and drive sustainable growth across the legal industry worldwide.

Culture and Work Environment

We foster a collaborative, innovative, and inclusive workplace where creativity thrives. Our culture encourages continuous learning, diverse perspectives, and teamwork, empowering employees to contribute meaningfully while maintaining a healthy work-life balance.

Why Work With Us

Join a company shaping the future of legal technology. You’ll collaborate with passionate professionals, work on impactful projects, and have access to growth opportunities, flexible work arrangements, and a supportive environment committed to your career success.

Key Responsibilities

• Design and implement data-driven content strategies aligned with company goals.

• Research audience needs and create tailored messaging for different channels.

• Produce, edit, and optimize engaging content including blogs, web copy, and whitepapers.

• Collaborate with cross-functional teams to ensure brand consistency.

• Monitor analytics, track performance, and refine strategies based on insights.

• Stay current with SEO trends and content marketing best practices.

Key Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.

• 2+ years of experience in content strategy, marketing, or copywriting.

• Proven writing, editing, and storytelling skills.

• Familiarity with SEO tools (e.g., Google Analytics, SEMrush, Ahrefs).

• Strong project management and organizational skills.

• Experience in B2B SaaS or technology marketing preferred.

Benefits & Perks

• Competitive salary and performance incentives

• Comprehensive health and wellness benefits

• Hybrid or remote work flexibility

• Professional growth and training programs

• Paid time off and employee wellness initiatives

Location Insights

Toronto’s thriving tech ecosystem offers significant opportunities in content strategy and digital marketing. Working with Clio allows professionals to engage with cutting-edge SaaS innovations and contribute to the evolving landscape of legal technology.

Category Details Job Title Content Strategy Specialist Company Clio Location Toronto, ON, Canada Salary Range CA$35 – 50 per hour (approx.) Job Type Full-Time Common 5 Interview Questions and Tips

How do you develop a content strategy from the ground up? – Discuss audience research, content planning, and measurement.

Describe a successful content project you managed. – Highlight measurable outcomes.

What metrics do you use to evaluate content performance? – Mention KPIs like engagement, CTR, and conversions.

How do you tailor content for different buyer personas? – Show strategic thinking.

What future trends do you see shaping content marketing? – Demonstrate awareness of industry evolution.

Market-Based Salary Overview and Analysis

In Toronto, Content Strategy Specialists typically earn between CA$33 – 52 per hour. Professionals with expertise in B2B SaaS, SEO, and analytics command higher salaries. Strategic roles with proven revenue impact often offer additional performance bonuses and benefits.

Disclaimer

We aggregate publicly available job listings and link to the original source. We are not the hiring company and do not manage the recruitment process. Please apply only through the official careers website above.

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Explore the Content Strategy Specialist position at Clio in Toronto, Canada. Develop impactful content strategies, lead digital storytelling initiatives, and shape the future of legal technology with a global SaaS leader. Apply now to join a dynamic, collaborative, and innovation-driven team.

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